Magenta Partners portfolio company TNAG successfully launches Connoisseur digital app and magazine

https://www.mia.org.uk/2021/04/the-north-american-guitar-to-launch-new-magazine-for-the-high-end-guitar-market-as-it-focuses-on-helping-players-buy-sell-play-and-love/

In April 2021 The North American Guitar (TNAG) launched a new digital application and magazine for the high-end guitar market as it focuses on helping players ‘buy, sell, play and love’.

‘TNAG Connoisseur’ offers readers an exploration of luxury from the worlds of bespoke guitars, luthier-built steel-string instruments, vintage and rare, as well as the very best in lifestyle content.

The digital application and leading issue are now available for download on all app stores. The application (free to download) is a departure from the archaic PDF replica content digital magazine applications offer today. Giving readers the truly immersive digital experience of a native application, the TNAG Connoisseur app showcases the latest issue of the magazine (each issue will cost $6.99 or $29.99 for a 12-month / six-issue subscription) as well as all of the content available from TNAG including news feeds direct from their Nashville showroom, video features and sessions from all their players, as well as all of their Talking Guitar podcasts. A feature-packed content application for lovers of everything high- end guitar—and the true home of the world’s finest guitars and their players.

Connoisseur is the latest product to come from TNAG and marks the next step on their journey to capture the complete high-end guitar playing lifecycle: players can buy their dream guitar from the world’s finest collection at TNAG, sell instruments on their Exchange marketplace, learn to play the guitar with the latest Academy courses, and now enjoy and love their instrument with TNAG Connoisseur.

Leading the launch issue of ‘TNAG Connoisseur’ is the recording-breaking bluesman, and true guitar connoisseur, Joe Bonamassa. Speaking exclusively to TNAG Connoisseur, Bonamassa documents his guitar journey from teen prodigy to guitar hero, as well as tips and tricks for sourcing and buying vintage Les Pauls. Joining Bonamassa in launching TNAG Connoisseur is fellow aficionado, Jason Isbell, who takes us on a vintage voyage through guitar town. Hank Marvin talks about an enduring legacy like no other; Vince Gill opens up about his vintage Martin collection; Carlene Carter talks about carrying the torch for country music’s first family; Larkin Poe speak of their love for roots music; and Molly Tuttle reveals secrets to her clawhammer guitar techniques.

The release of TNAG Connoisseur swiftly follows the launch of TNAG’s recently upgraded website https://thenorthamericanguitar.com/ and issue two of the magazine is due for publication in July.

TNAG