SME growth investor Magenta Partners has invested in Maker & Son, a fast growing and disruptive furniture and home furnishings brand.
Founded in 2018 by serial entrepreneur Alex Willcock and his son, Felix Conran, Maker & Son is a high end, digitally native, luxury furniture brand whose products are made from 100% natural materials, are sustainably and ethically produced and incredibly comfortable. With a disruptive model, Maker & Son do not sell through traditional retail stores or partners, instead they bring their locally manufactured products to the customer’s door in unique ‘mobile showrooms’ that make the buying experience highly personal and convenient. Maker & Son currently operate in the UK and Ireland, the USA, Australia and New Zealand with products made locally in each territory.
The investment underlines Magenta’s approach of backing high growth, niche businesses with strong prospects and exceptional management teams. The investment is the fourth of Magenta’s latest fund, which targets equity investments of £5m - £20m.
Chase Emson, partner of Magenta, commented: “Maker & Son is an excellent business with an enviable culture, and we are very excited to be partnering with such a driven and capable management team. Maker & Son has proven it can create highly desirable products and deliver exceptional customer service through its innovative business model. We have an excellent working relationship with Alex and the team and we look forward to being part of the Company’s future over the coming years.”
Alex Willcock, Founder and CEO of Maker & Son, is pleased to welcome Magenta as an investor saying: “We are tremendously excited to be taking on investment from Magenta to accelerate our growth. From our first interactions they have been consistent and supportive of what we are trying to achieve at Maker & Son, and I believe the chemistry and fit are perfect for us. It is great to have a professional backer that can help us capitalise on our recent success and help us to grow and develop the business into the future.”
Magenta were advised by Marc Field at Addleshaw Goddard, and Philip Quigley at Smith and Williamson. Maker & Son were advised by Andrew Tzialli at Philip Lee and Meeten Nathwani at Hillier Hopkins.
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