“Immediate access, an interactive experience, and global reach are key considerations for growth, and Motosumo has all three.

Our platform works with any bike, so the user is not required to invest in new equipment and can immediately access a workout. Motosumo classes feature interactive games with live fitness metrics, and our instructors interact with participants in real time.

We’re thrilled to partner with Magenta. Their investment, as well as their strategic vision and support, is going to help fuel our experience and our expansion.”

 Kresten Juel Jensen – Co-Founder & CEO, Motosumo

Motosumo

Date Invested: December 2020

Sector: Technology

Geography: Global

Website: https://www.motosumo.com

Deal Team: Tom Matthews, Chase Emson

Motosumo, a Danish fit-tech company founded in 2015, offers a global schedule of live indoor cycling classes with world-class instructors. Motosumo’s innovative tech means that users can join the platform from home, using any bike and a mobile phone or tablet. Even the most basic setup can be connected to enjoy a fully interactive class.

The venture was founded by a Denmark-based team of engineers and astrophysicists who tapped the power of smartphone motion sensors to generate live fitness metrics, like cadence, on any bike. They developed an app to make a fun, interactive workout and community experience available to almost anyone. Early on, Motosumo became a popular mainstay in gyms and fitness studios. In response to growing demand for home workout options, Motosumo evolved the platform for the individual user and teamed up with a network of world-class instructors to create a global offering of live, daily classes.

The investment underlines Magenta’s approach of backing high growth, niche businesses with strong prospects and exceptional management teams. The investment is the seventh of Magenta’s latest fund, which targets equity investments of £5m - £20m.